The Break Up Do the ad programs you propose promote interaction with customers? No matter what media you sell, you are now in the business of advancing your client’s dialog with their customers …
Articles by Josh Gordon
In a recent test on its own newsletters, MarketingSherpa wanted to know which two- or three-word phrase could get subscribers to click through to another article.
Over at Media Life, Rachel, the chatty career advice columnist, gives her best advice for migrating to new media to those "Stuck in Traditional Media."
So it is with media. An October released study from The Nielsen Company revealed that, worldwide, the most trusted media is also the one most losing ground with advertisers,
In 2005, search guru John Battelle was credited with sound bite critique of digital magazines describing them as "fish with feet,"
Earlier this year, MediaPost subscribers-which include media buyers and sellers-were surveyed by Dynamic Logic and asked if there were buzzwords they would like to have people stop using.
In the late ’80s while managing the sales and marketing of CableVision magazine I saw magazine myopia at its worst. As I watched,
The Periodical Publishers Association (PPA) just released a U.K.-based study that tests advertising on different media for their ability to drive traffic to search engines.
Despite the fact that online ad revenue continues its torrid double-digit growth rate year after year, every sales force I work with has online laggards who cry, "Web advertising is great but it just doesn't work for us."
Twenty years ago, print dominated as the most targetable and graphical of all advertising media. But the advance of digital technology has passed functional leadership to others.