Hillary Clinton, behind in delegates and the polls for the Democratic Presidential nomination, is taking the offensive. Shown here taking to task a Barack Obama campaign brochure she claims spreads misinformation about her health care program.
Articles by Josh Gordon
Selling in a recession takes a different attitude. I always like to share this test with salespeople to see if they are up for the challenge.
As we struggle to understand the differences between selling online and print media it is important to know that ad agencies are struggling to understand the differences between buying online and print.
The New York Giants won the Super Bowl, but who won the ad game? After the show there will be many reviews of the ads and which ones got the viewers attention.
In early January, shapingyouth.org, a blog on marketing to children, complained to mass retailer Target about a new ad campaign that depicted a woman positioned on a target pattern with the bull’s-eye seemingly targeting her crotch.
The MPA has a terrific booklet that compares the "engagement" qualities of magazines against other media. In a variety of comparisons magazines do extremely well.
In the a last few weeks I have heard of several ad programs being cut back or put on hold because of concerns that a recession is coming.
The buzz in marketing circles is about "customer engagement," ways of interacting with customers to advance marketing goals. cScape, a London based digital agency,
As media moves from being intangible to measured the details become more important, and lunch–the core tool of intangible sales– less so.
Digital magazines have all of the advantages of print magazines except they are online. Right? In addition, readers have instant random access to content.