According to a study by MediaVest, magazines are more trusted than online for content in the three areas of entertainment, food/cooking,
Articles by Josh Gordon
Yet another study supports the strength of magazines as an online traffic driver. BIGresearch’s August 07 released "Simultaneous Media Survey" of 15,439 consumers shows magazines as the top offline media driving Web traffic.
Remember your magazine’s first Web site? For most publications it was a simple copy and paste job. We copied content from the magazine and pasted it right onto the the new Web site.
In earlier posts I have cautioned against adding online products to your magazine’s brand portfolio because other publications seem to succeed at using them.
Many credit Hillary Clinton’s presidential primary wins in Ohio and Texas to her controversial "Red Phone" ad designed to raise doubts about Barack Obama’s experience on national security.
Not my 14-year-old, Jenni, who (with profound apologies to GL magazine) found a way to interact with that publication in a way that is …
You gotta love it! Here is a print ad for McDonald’s Big ‘n’ Juicy Burger that uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them.
Why does your site exist? On a sales call, how do you answer this question? Many media reps jump into a canned pitch about the power of their print-originated brand franchise and how their Web site extends the franchise online.
I lost a sales media training program last week. The publisher hiring the sales trainer insisted his print centric staff was failing at online sales because they did not know the new media semantics.
There could be a recession coming—or not—but some advertisers are behaving as if one has already started. Responding to media buyers looking to cut ad budgets has become a priority. For VPs: The Dollars Go Further in Slow Times