Articles by Josh Gordon

Why Does Your Site Exist?

Why does your site exist? On a sales call, how do you answer this question? Many media reps jump into a canned pitch about the power of their print-originated brand franchise and how their Web site extends the franchise online.

Beyond the New Media Buzz Words

I lost a sales media training program last week. The publisher hiring the sales trainer insisted his print centric staff was failing at online sales because they did not know the new media semantics.

Selling Advertising in a Recession

There could be a recession coming—or not—but some advertisers are behaving as if one has already started. Responding to media buyers looking to cut ad budgets has become a priority. For VPs: The Dollars Go Further in Slow Times

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