“Someone needs to wake up every morning and focus on the Internet,” he said, adding that this person has to always consider how to increase the value of the net."
Articles by Josh Gordon
At the City and Regional Magazine Association’s annual meeting, I released the first edition of "The Online Objection Bible (abridged)." This 23-page document shares specific strategies that integrated media salespeople can use to overcome the following objections: "All our online $ goes to search” “Not enough clicks” “Print is dead” “We don’t buy integrated packages” Download it for free here …
As I enthusiastically pitched the latest, coolest, online marketing product, my client cut me short: "I sell a dull product. Nobody will click on a banner to read more about it.
Denise Shiffman’s new book "Age of Engage" is insightful, illuminating and potentially terrifying for media sales people. Shiffman lays bare what the marketers we sell our ads to will be expecting in the next 10 years and sees a future requiring different skill sets and media products.
No matter what sector or industry you are in, this is a great study to sell the value of print advertising.
You might not like this. A recent poll of Cafepharma visitors, a Web site for salespeople in the pharmaceutical industry, asked how a salesperson’s physical attractiveness affects their selling.
One way to sell more print ad space is to encourage your advertisers to add a campaign and magazine specific URL to their next print ad.
At most publishing companies, RFP’s get no love. The RFP process started out as a legitimate and helpful tool for buyers to weed out less appropriate media options so they could let buyers focus more quality time on the remainders. But some agencies misuse RFPs.
It is happening right now in many many industries and sectors. Web-only competitors, "pure play" online publishers, are sneaking in and winning ad sales away from the online products of print publishers.
RFPs are a game. As a best practice for buyers, RFPs simplify the buying process and weed out media that is off the mark,