In a recent post ("Dude! Young Americans Trust Business Magazines More Than Wikipedia!") I reviewed a 2008 Edelman Study that documented how young Americans rated business magazines as #1 in credibility as a source of company information,
Articles by Josh Gordon
Many print publishers I talk to are surprised by upstart "web only" media companies that drain online ad dollars out of their markets.
Which news sources young Americans find most credible might surprise you. Buried on page 14 in the "Edelman Trust Barometer 2008,"
This is a great story you can use on a sales calls to put the importance of "search" into perspective, especially if you find an advertiser who is giving "search"
Kevin Kelly, editor of Wired magazine in its early and truly great years, wrote a book with a chapter I highly recommend to everyone in media.
Has this happened to you? A digital ad agency representing a Fortune 500 corporation sends you an RFP for a two week online campaign.
For me, these are scariest six words in media today: "My sales staff can’t sell online." When I hear these words,
As you send your next email to a client consider that the most important words you write will be in the headline,
As more marketers see their Web site as the hub of their marketing efforts, reviewing that site before calling on them becomes essential.
While making money on video is elusive for many of us, beginning to post video is not. Early this year the IAB released a terrific basic guide to the emerging video ad market.