An advertiser recently canceled his schedule because his biggest competitor did. For years, his company’s rationale for budgeting for an ad campaign was to be present when competition was.
Articles by Josh Gordon
Earlier this year legendary Wall Street giant Bear Stearns collapsed and was acquired, in crisis, for a pathetic two bucks a share.
If you have read my posts over the last year you know that I believe strongly in digital magazines. But early on I predicted that unless digital magazines can be proven to be an effective advertising platform,
A terrific study was released earlier this year from DowJones advising that the key to success in selling in a recession comes not from looking at what is different for salespeople but rather at what is different at the companies they sell to.
From time to time I find myself in a conversation with an advertiser who wants to sponsor an overly commercial webinar.
Media buyers have noticed. In the ad recession, we sellers have to work harder and innovate more to make the same sale.
Most of your clients think Webinars are boring. It is hard to get them excited about a process that is clunky, detail-oriented, and not sexy. But it is easy to get clients excited about the results Webinars generate. When you sell Webinars, sell the end results, not the process.
A study released from the Microsoft owned Atlas Institute says that 71% of searches are for navigation only. Why should you care?
I found a great article posted on the Syndicom Web site from CIO magazine on how to develop an online community.
According to a 2007 Pew Research study, 55 percent of U.S. teens have created a profile on an online social network and use it regularly.