A study which I wrote (downloadable for free with registration from www.CustomerCollective.com) found that most companies have adopted a “sell harder and wait for better times” sales strategy, which is no strategy at all.
Articles by Josh Gordon
This is the title of a new free white paper I wrote for the Customer Collective. It is based on a survey and packed with strategies you can use to sell more effectively in challenging times.
I’ve heard it all over the magazine industry. As an ad revenue generator, digital magazines are a flop. “We tried doing a digital magazine,” one publisher told me,
Ron Wall, SVP of publishing at Canon Communications, shares a great story of how he beat a "print ads are dead"
Do my eyes deceive me? Is the New York Times egging on media price grinders and rate card bashers? Last week,
What is we love about the British? The accent? The Beatles? The Queen? Their command of their language? This last point is the one that motivates me to post content from leading British research company Millward Brown.
The recent financial losses on Wall Street were bad news for investors, but good news for the traffic to financial Web sites.
This is the ultimate resource, a collection of blog posts and articles on how to sell media during a recession. I hope it helps.
An excellent one sheet entitled "Recession Marketing Strategies" makes a great case why your clients should keep advertising during a recession is found on the Clark Company’s Web site.
As print publishers morph their organizations from print-only publishers to multi-platform brands, a key question is, “What digital products should I develop?” When consulting with small-and mid-sized publishing groups I frequently see online products that fail that are successful elsewhere.