A recent issue of Media Life laid out a compelling case making the current enthusiasm for social media sound a lot like the "irrational exuberance"
Articles by Josh Gordon
The findings of my recent study, "The Coming Change in Social Media Business Applications,” should give traditional publishers a reason to take another look at social media.
Rupert Murdoch recently announced a plan where his newspaper Web sites would start charging for access to content. In the same week, at the FIPP World Magazine conference in London, Conde Nast International Chairman, and Jonathan Newhouse echoed the call for paid content.
One great way to get on the "inside" of an account is to follow key marketing decision-makers on Twitter. Anyone can "follow"
A digital magazine story making the rounds on the Web is about a subject some publishers dread and media buyers have suspicion: digital magazine open rates.
Nielsen released some startling figures yesterday for anyone involved in the business of media. In February, social network usage exceeded Web-based e-mail usage for the first time.
I’m involved with a project to help build the case for advertising in digital magazines. As part of the proposal process,
For several weeks now, this white paper I wrote for the Customer Collective ("What is Your Recession Sales Strategy?") has been one of the top ranked white papers on the Web,
One of the great services traditional print ad salespeople did for the marketing world was to encourage year-long media buys that fostered ongoing communication. There were legendary moments when the best of us refused “one shot” ads while advocating comprehensive ad schedules.
Having a tough time selling ads into your digital magazine? You’re not alone. While it is nearly impossible to sell ads into digital replicas of print magazines,