Articles by Josh Gordon

Four Ways to Avoid “Paid Content” Suicide

Article categorized in News |

Rupert Murdoch recently announced a plan where his newspaper Web sites would start charging for access to content. In the same week, at the FIPP World Magazine conference in London, Conde Nast International Chairman, and Jonathan Newhouse echoed the call for paid content.

Newsletter Sales Strategies

One of the great services traditional print ad salespeople did for the marketing world was to encourage year-long media buys that fostered ongoing communication. There were legendary moments when the best of us refused “one shot” ads while advocating comprehensive ad schedules.

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