Remaining focused on your business despite promises of “revolutionary” solutions.
Articles by John Palumbo
Integrating human contact, both internal and external, in the midst of a digital assault.
Innovation still matters, but sometimes it helps to be a follower, too.
Regional publishers must stay true to their roots to maintain integrity in an age of unscrupulous competition.
In the brave new world of media, innovation, aggressiveness, and staff flexibility are key to handling new challenges.
Building your brand one tweet, stuffed mushroom, and blog post at a time.
As companies shift marketing dollars back into print-based custom projects, city and regional publishers are at the ready.
The ad-for-edit struggle plays out locally, too.
Why you shouldn't ignore the value of your brand's digital components.