September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms.
September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World (the largest content marketing event) to learn how to create and grow their own publishing and storytelling platforms.
Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty sight).
Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011.
Just a few years ago, all the talk was about implementing the three-legged stool strategy. Dubbed “the holy grail,” a publisher that offered advertisers a robust print, online and in-person solution, packaged together, would win.
I’ve had the opportunity to talk with hundreds of publishers over the last few months about the state of their business. With all the challenges that face the traditional publishing business model, the most popular questions all revolve around social media.
It was a decade ago, but I remember it like it was yesterday. Jim McDermott—my boss at Penton Media—and I had just finished inking the agreement on a multi-year custom magazine deal with Autodesk Software.
This question comes up all the time. In publisher roundtables and networking sessions, it’s always a whispered question, with very few forthcoming answers. Everyone wants to know how other publishers are pricing their stand-alone custom projects, but no-one wants to share.
Most Publishers I talk to think that by adding one or two people to the organization and declaring “custom publishing is open of business” that they are well on their way to success.
One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started,
