Articles by Joanna Pettas

Mackler Expands Company Through Acquisition

Article categorized in News |

In an attempt to broaden its footprint in the medical information and education field, HMP Communications Holdings, a company headed by former Cygnus CEO Paul Mackler, has announced the acquisition of Princeton Media Associates. Financial terms were not disclosed.Mackler, now president and CEO of HMP Communications, will become chairman and CEO of the parent company.

CondeNet Acquires Travel Blogs

Article categorized in News |

Conde Nast’s digital arm CondeNet has acquired SFO Media, publisher of travel blogs and Terms of the deal were not disclosed. “This deal increases our travel footprint and adds to our portfolio a group of sites for advertisers who target an active, passionate and upscale consumer,” CondeNet president Sarah Chubb said in a statement.

Behind Men’s Health’s Mobile Phone-Readable Ads

Article categorized in News |

As more marketers cut their print advertising budgets in favor of the immediacy of the Web, magazine publishers are being forced to take bold steps to bridge the gap.The latest: Men’s Health, which announced this week that every ad in the magazine’s July/August issue will be cell phone readable.

Niche Media Launches End-to-End Ad Portal

Niche Media—publisher of Gotham, Los Angeles Confidential and Vegas magazines—has signed on to a new service that allows advertisers to submit, approve and deliver ads and corresponding insertion order data to publishers through a standard Web browser, live and without the need to download software.

How Magazines Treat Obama

"In electing presidents we are also choosing stories," Newsweek editor Jon Meacham wrote in his March 31 letter to readers. "Obama’s personal narrative is a crucial element of his campaign."

B-to-B Heavyweights Form Online Ad Network

With the industry facing declining print advertising revenues, four prominent b-to-b publishing companies—Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill—have launched an online advertising network to leverage the

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