Articles by Joanna Pettas

The One-Man (or Woman) Art Department

If you’re the whole of a one-person art department—or even just part of a very small team—you know what it’s like: you’re busy laying out every department and feature while arranging photo shoots; sourcing clip art; hiring illustrators; balancing the budget; working on collateral, suppleme

Breaking through the Mail Clutter

Project: Little Brown BookLaunched: 2005Circulation: 175,000Objective: To create an ongoing dialog with Bloomingdale’s most valuable customers, and to drive them to the store.

IDG GM on New Age of User-Gen Circ

CHICAGO—Frank Cutitta, general manager of IDG Connect, delivered a keynote presentation here Wednesday at the 2008 Circulation Management Conference and Expo, saying it’s a “new age of user-generated circulation.”

Time Inc. Ad Network Adds New Titles

Wenner Media's Men’s Journal and Dennis Publishing's The Week have joined the Time Inc.-owned advertising network Media Networks Inc., the company announced this week. Time Inc.'s Entertainment Weekly and People were also added, effective in September.That a publishing company like Time Inc. would cross the aisle to include non-Time Inc. titles is unusual but not unprecedented.

Page 4 of 22« First...23456...1020...Last »