If you’re the whole of a one-person art department—or even just part of a very small team—you know what it’s like: you’re busy laying out every department and feature while arranging photo shoots; sourcing clip art; hiring illustrators; balancing the budget; working on collateral, suppleme
Articles by Joanna Pettas
Project: Little Brown BookLaunched: 2005Circulation: 175,000Objective: To create an ongoing dialog with Bloomingdale’s most valuable customers, and to drive them to the store.
Last week, FOLIO: pointed out that Blood-Horse, a niche horseracing magazine, forfeited a major traffic-generating opportunity by waiting too long to post its exclusive photo of Big Brown’s loose shoe.
Women’s Health has joined a waning group of titles requiring users to pay for content online, launching a subscription-based fitness and nutrition site called Fit Coach.
Debi Chirichella, formerly CFO of Condé Nast, has been named to the new position of COO of CondéNet.
CHICAGO—Frank Cutitta, general manager of IDG Connect, delivered a keynote presentation here Wednesday at the 2008 Circulation Management Conference and Expo, saying it’s a “new age of user-generated circulation.”
Wenner Media's Men’s Journal and Dennis Publishing's The Week have joined the Time Inc.-owned advertising network Media Networks Inc., the company announced this week. Time Inc.'s Entertainment Weekly and People were also added, effective in September.That a publishing company like Time Inc. would cross the aisle to include non-Time Inc. titles is unusual but not unprecedented.
Taken literally, the cover of Dairy Herd Management’s April issue is a bit off the logical mark. “Bovine pirates digging for treasure,” as Face Up panelist Jamie Leary called them,
LOUD3R, a network of 25 Web sites that aggregate enthusiast online content, has launched with an ambitious plan to roll out at least 10 new sites a month until all 500 of the domains it owns are live.
ESPN.com and ESPN: The Magazine writer Jemele Hill was suspended yesterday for making “inappropriate references” to Hitler and the Cold War in an online column.