Articles by Joanna Pettas

With Sale, Primedia Exits Auto Market

Article categorized in News |

Primedia, once a powerhouse publisher of consumer and trade publications ranging from Seventeen to FOLIO:, has sold off two of its regional auto guide publications and has shuttered another, leaving the company with its apartment and new home guides as well as its distribution operation, Distrib

Vance Acquires Two Cattle Sites

Article categorized in News |

Vance Publishing has acquired two Web sites, CattleNetwork.com and CattleStore.com, expanding its digital footprint in the farm and ranch industry. Terms of the deal were not disclosed.

Printing Supplier Raises Ink Prices, Again

Printing and packaging supplier Flint Group North America has announced its second price hike—this one ranging from 4 to 6 percent—in less than two months, effective for products billed on or after July 21. As with the previous hike, Flint attributes the rise in prices to increased costs of raw materials like pigments and chemicals, as well as freight and packaging.

MRI Adds Issue-Specific Data

Responding to the industry’s apparent need for more accurate audience metrics, Mediamark Research and Intelligence has broadened its weekly issue-specific magazine readership reports to include age data in addition to the gender information it provides.

“My Ad Didn’t Work, You Suck”

Second to hearing nothing at all, the last thing you want to hear from your client, as an ad sales person, is something along the line of “my ad didn’t work, you suck.” If you’re hearing this from your customers, then you need a new strategy fast.

Face Up: OnEarth

Issue: SummerFrequency: QuarterlyLaunched: 1979Circ: 175,000Editor: Douglas BaraschPublishing Company: The Natural Resources Defense CouncilArt Director: Gail Ghezzi

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