Articles by Joanna Pettas

E-Publishing: How Associations Stack Up

Article categorized in News |

CHICAGO — Association publishers are taking strides online but—based on the results of a study by Angerosa Research Foundation (ARF), presented at the SNAP conference on Monday—clearly some have accomplished more than others. The study surveyed association publishers with a median budget of $8 million.

Tapping the Idea Well: Looking Beyond the Regular Initiative Roster, Too

Article categorized in News |

CHICAGO — Presenters of a session called "25 Great Publishing Ideas in 75 Minutes” at the SNAP conference Monday suggested a number of ways associations can push their magazine forward, including some less predictable and possibly more useful strategies, in addition to the regular roster of podcasts, Webcasts, blogs, and online media kits. Here is a sample:

Association Mag Innovation: Putting the Devil to Sleep

Article categorized in News |

CHICAGO-Association magazines should move "far away from the box" and go beyond "new and improved" to create something never done before, said journalist and bestselling author John Littman during a keynote speech today at the Society of National Association Publishers conference in Chicago.

Environmental Business Journal Bought By ZweigWhite

Article categorized in News |

It was announced today that ZweigWhite Information Services—a management consulting, information and education source for the design and construction industry—has acquired the Environmental Business International (EBJ), the EBJ Summit and a number of proprietary research reports ass

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