Articles by Joanna Pettas

Rodale Reports Ad Revenue Up 23 Percent

Rodale advertising revenue spiked 23 percent in 2007 compared to 2006, according to full-year results released by the company today. Ad revenue for its magazine-branded Web sites increased 82.6 percent during the same time period.Women’s Health led the growth with a 145.6 percent increase in ad revenue and 250 percent growth in online revenue in 2007 compared to 2006.

FPS 2008: Day One Wrap-Up

Article categorized in News |

MIAMI—The FOLIO: Publishing Summit—redesigned as an “elite retreat” for top-level magazine management—kicked off today at the Doral Resort in Miami, Florida with a keynote presentation from Jack Griffin, preside

Scalable Ad Insertion Order Pilot Hits Roadblock

Article categorized in News |

The wheels have come off the vehicle driving ad insertion order technology forward. That’s what Guy Gleysteen, senior vice president of production at Time Inc., said last week at IDEAlliance’s Print Media Executive Conference (Primex) 2008.

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