[Sponsored] An interview with John French on media management, private equity, and improving sales and revenue.
Articles by Jim Elliott
[Sponsored] The past decade has witnessed tremendous change in the media markets, not only in the way media is bought and sold, but in the media offerings themselves.
[Sponsored] A quick reference guide on the stressful world of today’s media buyers.
[Sponsored] The disconnect between sellers and prospective customers is real.
[Sponsored Content] Concurrently with the rise of digital media, there have been big changes in the way media planners and buyers do their jobs that sellers of media advertising ignore at their peril.
[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why?
[Sponsored Content] Maintaining a direct sales force can be a distraction that doesn't make economic sense.
[Sponsored Content] Powerful print brands will be the ultimate winners of the digital transformation IF they can adopt appropriate strategies.
The most successful salespeople are often promoted to sales management. They have demonstrated knowledge of selling, and they have a pattern of success.
We have dealt with numerous clients who have promoted sellers to ad directors with varying degrees of success. Sometimes it works quite well and sometimes it doesn’t.