Back-End of the Web
From ad insertions to billing, everyone these days is looking for back-end technology that handles all aspects of the business, with the look and feel of the most popular social media.
Articles by Jill Ambroz
Marketing to Millennials
Take a look at any teen Web site and you’ll see that it takes a lot of bells and whistles to attract the Millennials, or Gen Y—the age group that has always known the Internet, and the immediacy and interactivity that it has brought to publishing and the rest of our lives.
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Postal Point-Counterpoint
Folio: asked two magazine executives with vastly different publishing backgrounds a set of questions about the impact of last July’s shape-based postal rate structure. While Time Inc.—the largest magazine publisher in the United States and the U.K.
Postal Debate: Time Inc. vs. The Nation
FOLIO: asked two magazine executives—each with vastly different publishing backgrounds—about the impact of last July’s shape-based postal rate structure. While mega magazine publisher Time Inc.
The Ins and Outs of Telemarketing
Telemarketing has increased nearly 500 percent in the past decade—by more than 17 million subscriptions—to become the largest source of controlled circulation for publishers, according to an article in Folio: sister publication, Circulation Management.
Catching up with Circulation Fulfillment
Circulation fulfillment has changed fairly drastically over the last few years, thanks to the Internet and the advent of new technologies. But it’s still all about customer relationship management.
Magazine Content Management System Revolution
Just a few years ago, publishers didn't have many options; they could either develop their own CMS or go through a third-party vendor. Each solution seemed time-consuming and expensive. That's no longer the case.There are plenty of solutions available, from powerful open source solutions such as Drupal and Joomla, to simple blogging software, to complete turnkey solutions.
The Promise of Print Technologies
With the postal rate increase looming, publishers and printers are looking to maximize efficiencies anywhere and everywhere they can. Some new technologies on the production front promise to save publishers time and money on their print process, while giving magazines a little more time to make money, like selling ads later into the cycle.
Emergency Report! Postal Rate Strategies
Well, the fix is in. Or so the greater powers that be in the postal world would have us believe, that things are finally on the mend. Last month, the Governors of the United States Postal Service finally voted on recommendations set forth by the Postal Rate Commission (PRC) concerning the highly contentious rate case R2006-1.
