In July, trade magazine advertising pages and estimated revenue grew for the first time this year, according to the most recent figures released by American Business Media’s Business Information Network.
Articles by Jason Fell
He stepped down as chairman of the MPA earlier this month and now John Q. Griffin is retiring as executive vice president of the National Geographic Society and president of its publishing unit.
Well, all the speculation, and name games, were fun while they lasted.
Irvine, California-based Duncan McIntosh Co.
RDA Holding Co., the parent company of the Reader’s Digest Association, has appointed Fredric G. Reynolds as chairman of its board of directors, replacing Norman Matthews, who is retiring. Reynolds, who served as executive vice president and CFO at CBS Corp.
Until recently, it had been mostly quiet at e5 Global Media, the private equity-backed media startup led by CEO Richard Beckman that acquired Nielsen Business Media’s eight media/entertainment industry brands late last year,
“An editor’s role will never be what it was just five years ago.”
Over the last couple days, I’ve heard a lot of talk about crossing the editorial line as it relates to publishers accepting sponsored content.
NEW YORK—It’s not a matter of if, but when social media will permeate all forms of communication and business.
It’s still early days with publishers and advertisers creating original, rich content on tablets like Apple’s iPad, but Condé Nast is attempting to identify some best practices for advertisers in terms of content that’s engaging and resonates with the user.