Time Inc. Dominates in Twitter Followers
With use of social media reaching near ubiquity among the U.S. population, its importance to publishers cannot be overstated. Twitter,
Articles by Ioanna Opidee
Online Ad Verification Service DoubleVerify Adds 12 New Partners
Online media verification service DoubleVerify—designed to offer publishers an automated tool to manage prospecting and advertising performance—has announced 12 new partnerships with ad networks and platforms.
Forbes Retools Its Luxury Spinoff ForbesLife
Starting with its March issue, Forbes has relaunched its 22-year old luxury lifestyle offshoot ForbesLife and, for the first time,
The Value of Video
For many publishers, video appears to have made the leap from fancy bell-and-whistle to reliable, significant stream of revenue. That said,
Access Intelligence Acquires LeadsCon, Daily Deals Summit
Access Intelligence, owner of FOLIO: publisher Red 7 Media, announced today it has acquired LeadsCon, a portfolio that includes the biannual LeadsCon conference,
B-to-B Digital Revenue Up 22 Percent to $6.3 Billion
B-to-b media industry revenue rose 6.9 percent last year, from a total of $24.7 billion to $26.4 billion between 2010 and 2011, according to the latest report from ABM’s Business Information Network.
Former RBI Publisher Launches New Restaurant Magazine
Zoomba Group—publisher of former Reed Business Information title Foodservice Equipment & Supplies (FE&S)—is set to launch a new magazine this month,
ABC Readies Digital Reporting Changes to Its Publisher’s Statement
The ABC board of directors has taken a significant step toward formally approving a number of changes to its digital reporting rules,
Regional Distribution Strategies
For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation.
Conde Nast to Issue Ten-Week Digital Edition Readership Metrics
While tablet editions clearly present a bright opportunity for magazine publishers and their advertisers alike, the value has been difficult to quantify.
