Articles by Ioanna Opidee

Hearst Relaunches ‘Elle Accessories’ Title

Article categorized in News |

In another hopeful sign that the magazine industry—or, at least, some segments of it—may be turning an important corner, Hearst’s Elle brand is preparing to relaunch an extension, Elle Accessories, to include a projected 200-page, oversized print edition published twice per year, along with a

Driving New Revenue Through Telemarketing

Article categorized in News |

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email.

Good Cuts Most of its Edit Team

Good—self-described as the magazine "for people who give a damn"—has laid off at least five editorial staffers, including executive editor Ann Friedman, the day after holding a launch party for its newest issue.  The cuts appear to have eliminated all but three edit staffers—co-founding creat

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