In another hopeful sign that the magazine industry—or, at least, some segments of it—may be turning an important corner, Hearst’s Elle brand is preparing to relaunch an extension, Elle Accessories, to include a projected 200-page, oversized print edition published twice per year, along with a
Articles by Ioanna Opidee
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This morning, MPA announced that its president and CEO Nina Link will step down at the end of 2012.
The MPA announced today that its president and CEO, Nina Link, will be stepping down at the end of the year. Link has held the position for 13 years, longer than any MPA president in the organization's 93-year history.
Choosing the right printer is, arguably, the most important decision a production director has to make.
B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email.
Good—self-described as the magazine "for people who give a damn"—has laid off at least five editorial staffers, including executive editor Ann Friedman, the day after holding a launch party for its newest issue. The cuts appear to have eliminated all but three edit staffers—co-founding creat
GQ—Condé Nast's 980,000-circulation men's magazine—takes another step into e-commerce with a new partnership with retailer, and long-time advertiser, Nordstrom.
GfK MRI's latest Survey of the American Consumer reveals an unsurprising drop-off in print readership, along with a glimmer of hope from digital editions.