The basic idea behind paper buying is to strike the right balance between cost and quality. Determine your organization’s priorities, and make your compromises accordingly.
Articles by Ioanna Opidee
Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off.
Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.
In a sign of the escalating turf war between it and Apple, Google made several key announcements this week at its I/O event—including the introduction of a new tablet, and the addition of magazines on Google Play.
As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers.
While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.
ABM, the association of business information and media companies, has formed a strategic alliance with the Professional Publishers Association (PPA), an ABM counterpart in the UK, which also serves consumer media.
Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts
While magazines haven't exactly rushed to create Facebook apps, perhaps some changes to the social network's monetization policies will offer some incentive to do so. Starting next month, app developers will be able to sell subscriptions to their Facebook.com and mobile web apps.
A new study from The Online Publishers Association (OPA) reiterates what many recent reports have shown—tablet adoption is increasingly widespread,