New Paper Options
The basic idea behind paper buying is to strike the right balance between cost and quality. Determine your organization’s priorities, and make your compromises accordingly.
Articles by Ioanna Opidee
Top Social Media Measurement and Tracking Tools
Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off.
Publishers’ Favorite Social Media Tracking Tools
Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.
Google Play Adds Magazines, Shares Data
In a sign of the escalating turf war between it and Apple, Google made several key announcements this week at its I/O event—including the introduction of a new tablet, and the addition of magazines on Google Play.
App Retention Increases, One-Time Usage Drops
As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers.
New App Publishing Platform for Niche Publishers
While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through.
ABM Forms Strategic Alliance With UK’s PPA
ABM, the association of business information and media companies, has formed a strategic alliance with the Professional Publishers Association (PPA), an ABM counterpart in the UK, which also serves consumer media.
Time Broadcasts Its First Google+ Hangout On Air
Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts
Facebook Offers App Subscriptions
While magazines haven't exactly rushed to create Facebook apps, perhaps some changes to the social network's monetization policies will offer some incentive to do so. Starting next month, app developers will be able to sell subscriptions to their Facebook.com and mobile web apps.
Majority of Users Pay for Tablet Content
A new study from The Online Publishers Association (OPA) reiterates what many recent reports have shown—tablet adoption is increasingly widespread,
