After last month’s blog post on "bogus" magazine metrics, I got reactions ranging from "right on!" (Discover‘s newsstand consultant) to "why on Earth would you write a negative blog post about media planners?"
Articles by Henry Donahue
The first quarter PIB ad page numbers painted a pretty bleak picture for the industry. The revenue numbers told an equally sorry story for all but a few publications.
For Discover, online growth doubles as an operating bright spot (we now have approximately 1 million monthly unique visitors) and an all-consuming strategic concern (continuing to grow and monetize that traffic).
A typically brief and unscientific survey of magazine sites reveals a range of approaches to online games, from "blah" to spectacular.
As part of my blog post last week about social bookmarking, I motivated myself to do some original reporting and e-mailed a few questions to Tim Schigel,
Magazine Web site traffic (up 12 percent in Q1 according to the MPA) continues to be a bright spot in an otherwise rough year for publishers.
I rarely rise in defense of Condé Nast. Wired is an especially nasty competitor of Discover, even though their science coverage is a small part of their tech culture package.
As noted in the Times earlier this week, Google users can now search deep into content sites without leaving Google, bypassing publishers’
I’m on the record here as being in favor of hiring away other people’s bloggers ("Coveting Thy Neighbor’s Blogger") and there was an entertaining Internet dust-up this week about the next logical step: whether or not big media companies should buy big blogs.
Quote from a media reporter at lunch last week: "Every magazine tells me great things about their Web strategy, then I go back to check their Nielsen traffic and they’re too small to be measured."