IAB Releases New Ad Viewability Tactics for Publishers
Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability.
Articles by Greg Dool
Texture Debuts Exclusive Series with Eyes on Producing Original Content
Seven-part serial produced by The Atavist Magazine will enjoy exclusive first-runs on the digital reader app.
The Magazine Channel Launches Reading App
Inkworthy debuts with more than 450 publishers on board.
Talking Luxury Publishing with Robb Report Editor Brett Anderson
Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age.
Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media
Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital.
Newsstand Sales Fell 16 Percent in 2015
Convenience and drug stores, craft and women's magazines suffer the worst declines as North American revenues dip below $2.5 billion.
James Bennet Departs The Atlantic
Longtime president and editor-in-chief joins New York Times as editorial page director; Bob Cohn named sole president of The Atlantic.
AAM Launches New Tools for Combating Ad Blocking, Fake Traffic
Alliance for Audited Media says the new offerings address modern challenges and go "well beyond a static audit report."
Crowdfunding: Kickstarter Builds on an Old Source of Capital
Folio: chats with Maris Kreizman, Kickstarter's publishing outreach lead, about why Kickstarter can breathe life into would-be magazines.
Investor’s Business Daily Reduces Print Schedule
Revamped print edition and mobile-optimized website come as part of an effort to build on subscription-based digital operation.
