Fresh Off a Print Relaunch, ALIVE Reveals Ambitious Expansion
The St. Louis lifestyle magazine announces plans to expand beyond its local market, aiming to become a nationally recognized brand.
Articles by Greg Dool
Hanley Wood Launches BrandGen Audience Extension Program
The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites.
Citing a Natural Brand Extension, Saveur Launches a Wine Club
The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page.
Freedom to Explore: Inside the New, Ad-Free Prevention
A conversation with Barbara O'Dair, Prevention's new editor-in-chief, as the legacy title undergoes a major revamp.
Updated: Dozens More Staffers Cut at Time Inc.
About 40 editorial staffers have been let go across several titles as the company's digital transition continues.
Rodale Taps Nike Exec as Runner’s World Managing Director
Jessica Murphy comes on board to further expand the brand's footprint as it marks its 50th anniversary.
Embracing Events as a Powerful Brand Extension
Previewing one of the newest dynamic segments added to the Folio: Show program.
Kevin Martinez Joins Time Inc. to Oversee InStyle
Former publisher Patrick Connors is the latest in a series of departures at the fashion brand.
Stagnito, Edgell, Path to Purchase Institute Rebrand as EnsembleIQ
Inside president and CEO Peter Hoyt's plans to dominate the retail and consumer goods media scene.
Amie Deutch Joins Mental Floss as EVP, Publisher
A veteran of Fast Company, Elle Decor, and FHM, Deutch will look to extend the brand's recent growth in digital and video.
