Articles by FOLIO: Magazine Staff

The One Constant In Sales: Plan for Change

Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”  He could have been describing today’s publishing landscape. We work with many publishers, and are continually reminded of the importance of sales planning.

Saveur.com

Ozzie Winner: Best Site Design, ConsumerFor a publication like Saveur, implementing images as narrative supplements is just as critical in print and digital.

New American Luxury

Ozzie Winner: Best Design, New Magazine, B-to-BThe philosophy behind the New American Luxury design is simple, says creative director Karin Bolliger: “It should look, obviously, luxurious.”

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