[Sponsored Content] Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
Articles by FOLIO: Magazine Staff
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it.
[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route.
[Sponsored Content] Boosting retention and revenue are on the front burner.
How one B2B brand created a digital edition for its "anytime, anywhere" audience. [Sponsored Content]
Time, Seventeen, Popular Mechanics...
Hall’s Reports, a data reporting firm for editorial and advertising content in the magazine industry, is being rebooted under a new name and with new ownership after closing down in October.
This year marked a time when media companies began seeing themselves akin to technology companies. Media and tech have always been in lockstep,
Sponsored ContentAs advertising continues to be challenged, publishers are turning to their subscribers and customers for new revenue opportunities. In doing so, lifetime value models change and acquisition costs become more acute. Even so, many publishers are only now discovering that there are many nuances to increasing per-customer revenue.
Publishers are back to exploring new areas for growth as they face non-stop challenges emerging from a pressured print market and increasingly inventive digital competitors.