Articles by FOLIO: Magazine Staff


LIST MANAGEMENT 2006;THE CHALLENGES & OPPORTUNITIES 12 TRENDS THAT ARE SHAPING THE LIST INDUSTRY The boundary lines between publisher, list manager, list broker, mailer and database marketer are a moving target; and by the way, who said that prices were supposed to be negotiable? 6 SOLUTIONS TO THE TOUGHEST LIST CHALLENGES

Mailing Options for Small and Medium-sized Publishers

By Dale Buss The new year arrives for publishers under the cloud of a 5.4 percent increase in U.S. Postal Service rates. But facing more demands to help their customers mitigate postal-cost pressures, the printing industry is stepping forward with more co-mailing, co-palletization and other programs.

Be Realistic With Suppliers

By Matt Kinsman"There's always something that can go wrong in fulfillment," says Fulfillment Management Association president Nicole Bowman. "I speak one language, you speak another." If there's one issue that's the mother of all hang-ups with your fulfillment company it's communication breakdown.

2005 Revisited

Article categorized in News |

By Dylan Stableford January 6 Time launched an exhaustive online archive giving the magazine's readers access to over 266,000 articles from as early as 1923;an invaluable resource for tracking the lineage of, say, Michael Jackson.

2006 Preview: B-to-B Optimistic While Consumer Side Idles

Article categorized in News |

By Matt Kinsman For the first time in years, confidence seems to be rising on the b-to-b side of the industry while consumer magazines as a category;bruised from circulation scandals, mired in a newsstand quagmire, and reeling from the implosion of several high profile launches in 2005;seem unsure how to take the next step.

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