Articles by FOLIO: Magazine Staff

Mailing Options for Small and Medium-sized Publishers

By Dale Buss The new year arrives for publishers under the cloud of a 5.4 percent increase in U.S. Postal Service rates. But facing more demands to help their customers mitigate postal-cost pressures, the printing industry is stepping forward with more co-mailing, co-palletization and other programs.

Be Realistic With Suppliers

By Matt Kinsman"There's always something that can go wrong in fulfillment," says Fulfillment Management Association president Nicole Bowman. "I speak one language, you speak another." If there's one issue that's the mother of all hang-ups with your fulfillment company it's communication breakdown.

Startup Stories: Taking on a Life of Its Own

Ryan McNeil covered his last receiver as a Denver Bronco cornerback in 2004, retiring from professional football after an 11-year career. Leading up to his retirement, McNeil had been moonlighting as president and CEO of the Professional Business and Financial Network, a Web-based resource and networking community for professional athletes who are also budding entrepreneurs.

Startup Stories: Third Time’s a Charm

Article categorized in News |

While not a pure start-up, Farm Progress Company's relaunch of Farm Futures marked the magazine's second rehabilitation and, at the very least, resembles a start-up's dogged, entrepreneurial persistence in pursuing a market opportunity, no matter what the industry odds are.

Startup Stories: Living a Cottage Industry

Article categorized in News |

In 2004, Time Inc. CEO Ann Moore;known affectionately inside and outside the company as the "Launch Queen";approved five magazines for launch: All You, Life, the now-defunct Suede, Nuts and Southern Progress Corp.'s Cottage Living.

Startup Stories: Online Security

Article categorized in News |

In September 2004, Cygnus Business Media launched, its third Web portal and first outside the public-safety category. The site was designed as a comprehensive destination for security end-users, dealers, integrators and manufacturers and as a way to compete in a category with a glut of print magazines but few good online properties.

Startup Stories: Breathing New Life into a State Magazine

Maryland Life's glossy stock and affluent readership belies the magazine's humble beginnings;it was conceived when the three principals;co-publishers Dan Patrell, Ross Peddicord and Scott Runkles;met in a community college class on entrepreneurship. In August 2004, the trio launched Great State Publishing and debuted bi-monthly Maryland Life in December 2004 with a January/February issue.

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