LIST MANAGEMENT 2006 THE CHALLENGES & OPPORTUNITIES LAKE GROUP MEDIA, INC. 411 Theodore Fremd Avenue Rye, NY 10580 P: 914-925-2400 www.lakegroupmedia.com OUTLOOK & STRATEGIES FOR 2006
Articles by FOLIO: Magazine Staff
LIST MANAGEMENT 2006;THE CHALLENGES & OPPORTUNITIES STATLISTICS 69 Kenosia Avenue Danbury, CT 06811 P: 203-778-8700 www.statlistics.com OUTLOOK & STRATEGIES FOR 2006
By Barbara Love The boundary lines between publisher, list manager, list broker, mailer and database marketer are a moving target; and by the way, who said that prices were supposed to be negotiable? Looking to buy productive new names?
By Barbara Love
LIST MANAGEMENT 2006;THE CHALLENGES & OPPORTUNITIES 12 TRENDS THAT ARE SHAPING THE LIST INDUSTRY The boundary lines between publisher, list manager, list broker, mailer and database marketer are a moving target; and by the way, who said that prices were supposed to be negotiable? 6 SOLUTIONS TO THE TOUGHEST LIST CHALLENGES
LIST MANAGEMENT 2006THE CHALLENGES & OPPORTUNITIES ALC 4300 U.S. Highway 1 Princeton, NJ 08543 P: 800-ALC-LIST www.alc.com OUTLOOK & STRATEGIES FOR 2006
American Business Media launched its Centennial year in New York today with a press conference, a proclamation from Mayor Bloomberg, a new logo and plenty of talk about b-to-b media's transition through the lens of the association's 100 years.
Tyson Associates is a 24-year-old Connecticut based circulation outsource management and direct marketing firm whose clients include consumer and business publications -- both paid and controlled circulation.
By Christopher Heun
By Dale Buss The new year arrives for publishers under the cloud of a 5.4 percent increase in U.S. Postal Service rates. But facing more demands to help their customers mitigate postal-cost pressures, the printing industry is stepping forward with more co-mailing, co-palletization and other programs.