Articles by FOLIO: Magazine Staff

12 Trends That Are Shaping The List Industry

By Barbara Love The boundary lines between publisher, list manager, list broker, mailer and database marketer are a moving target; and by the way, who said that prices were supposed to be negotiable? Looking to buy productive new names?

LIST MANAGEMENT 2006;THE CHALLENGES & OPPORTUNITIES

LIST MANAGEMENT 2006;THE CHALLENGES & OPPORTUNITIES 12 TRENDS THAT ARE SHAPING THE LIST INDUSTRY The boundary lines between publisher, list manager, list broker, mailer and database marketer are a moving target; and by the way, who said that prices were supposed to be negotiable? 6 SOLUTIONS TO THE TOUGHEST LIST CHALLENGES

Mailing Options for Small and Medium-sized Publishers

By Dale Buss The new year arrives for publishers under the cloud of a 5.4 percent increase in U.S. Postal Service rates. But facing more demands to help their customers mitigate postal-cost pressures, the printing industry is stepping forward with more co-mailing, co-palletization and other programs.

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