Capell: 50 Percent of ABC Audits Revised in Fourth Quarter
Articles by FOLIO: Magazine Staff
Last fall, Hachette Filipacchi president and CEO and Magazine Publishers of America president Jack Kliger called on the magazine industry to re-examine its performance metrics by asking: "Why should an advertiser care whether a magazine copy is paid or unpaid;or how much or by whom;if it delivers readers who are appropriate targets for their products?"
The last thing magazine publishers need to hear is another "consumer-is-in-control" speech, Steven Feuling, CMO of Starcom USA, told attendees at Primex on Tuesday, just before he gave them another "consumer-is-in-control" speech.
Advertising revenue for consumer magazines was relatively flat in January, according to the latest report from the Publishers Information Bureau. Ad pages, however, dipped 1.9 percent compared to the same month in 2005.
NEW YORK, Feb. 6;If one word could sum up the first day of DeSilva + Phillips Media Dealmakers summit, it would have to be Google. The search engine giant's impact on the industry;be it search, advertising or the way publishers and media companies view themselves;dominated the discourse at the M&A conference, held here through Tuesday.
Rolling Stone's Kanye West Cover Concept Deja Vu for Howard Stern
If this week is any indication, it seems publishers are beginning to move past talking about the Web in 2006 to actually producing stuff to talk about. New online product announcements;from Ziff Davis, Penton, Inc. and New York, among others;ranged from core to cosmetic, but the fault-lines along which publishers are moving are utterly clear.
Echoing the steady chant of trade publishers saying events are becoming vital to their core growth, American Business Media's T-BIN report shows revenue for tradeshows increased 3.2 percent in the first nine months of 2005 when compared to the same period in 2004. Attendance also grew 3.3 percent for the period while square-footage dropped 2.3 percent.
On the heels of a pre-Christmas layoff of 105 management-level staffers, during which its CEO hinted at more to come, Time Inc. is moving this week to cut nearly 100 more from its ranks, the company confirmed.
Meredith announced today that CEO William Kerr will step down from his post in July. President and COO Steve Lacy will succeed him.Kerr will remain on the company's board as non-executive chairman.