In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran,
Articles by FOLIO: Magazine Staff
[Sponsored Content] Not everyone succeeds: according to a survey by Accenture, 78% of customers have a fragmented experience with brands as they move accross channels. Using multiple platforms is a great tool for connecting with and building an eager audience.
Surprising stats from around the magazine industry.
[Sponsored Content] Folio: and Hallmark Data Services team up on a survey showing that publishers indeed see a cloudy future for print, while capital is being diverted to digital.
Q&A with Rick Linde, founder of Chemistry Executive Search.
A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:.
The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list.
Recognizing the year's best in pioneering, inventive, and ultimately successful projects undertaken by the media industry's most innovative marketing professionals.
[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed.
Erin Douglas and Matt Strelecki critique the latest Mother Jones cover.