Four publishers share tips for closing deals, dealing with programmatic, handling RFPs, and more.
Articles by FOLIO: Magazine Staff
Here's what you might have missed this week.
[Sponsored Content] After spending so much time and energy, you want to make sure all your hard work is seen, but how?
Here's what you may have missed this week...
Hearst's David Carey outlines PubWorx plans, USPS financials continue to worsen, and more...
Once-famous social network part of deal to buy ad-tech firm Viant; Time Inc. also reports 2015 financials.
[Sponsored Content] No longer just a mark of commodity ownership, branding is a complex but effective practice for conveying a promise to an identifiable group of consumers.
To kick off 2016, Folio: wants to know more about how you’re deploying marketing dollars in support of your sales team. Participate by February 10 for a chance to win a $100 Amex gift card.
In case you missed it, here's a roundup of our top stories from the week in magazine media: After 19 Years as EIC,
[Sponsored Content] Digital design evolution continues to be a hot topic as more designers and experts in the industry weigh in on best practices, user experience needs, and design standards.