Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns.
Articles by Ellen Cools
The latest CEIR attendee retention study suggests conferences should offer more outside excursions, advance badge availability, and group amenities.
CEO Tim Hartman tells Folio: about the importance of real-time marketing and data for the future of B2B media companies.
Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy.
Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more...
The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic.
Honorees gather to celebrate media excellence, women in the industry, and share inspirations, challenges, and more.
GQ adds two staffers, Condé Nast Entertainment names a digital director for The Scene, and more...
Executive editor Gillian Britt explains the brand’s unique format.
Time Inc. looks to continue growing its online video presence.