Articles by Caysey Welton

Survey: Video Is Most Common Mag App for Mobile Action Codes

Article categorized in News |

More than half of the monthly magazines that use "mobile action codes"-such as 2D bar codes, QR codes and Microsoft Tag-are using them to deliver video, according to Nellymoser, Inc. a Boston-based tech firm that specializes in turning printed action codes into applications on mobile phones.

AARP Goes Mobile

AARP has launched its first series of mobile products, including an app for the iPhone and iPod touch that enables members to carry a digital version of their membership card, allowing them easier access to member benefits, activities and programs.

On Demand Data

Publishers are clamoring for audience data that they can fine-tune for their own marketing efforts, and use to woo advertisers. However, data remains an essential part of editorial projects as well, and publishers often struggle with a lack of time and resources when it comes to collecting market research. Easy Analytic Software, Inc.

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