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Articles by Caysey Welton
More than half of the monthly magazines that use "mobile action codes"-such as 2D bar codes, QR codes and Microsoft Tag-are using them to deliver video, according to Nellymoser, Inc. a Boston-based tech firm that specializes in turning printed action codes into applications on mobile phones.
NEW YORK—TIME’s editors have their work cut out for them this year. It was apparent that there is no clear frontrunner during the "Who Should Be TIME’s 2010 Person of the Year?"
Two new publishing surveys predict rapid revenue growth for mobile apps in the next few years, although one shows most publishers rejecting the switch to an all-digital format.
AARP has launched its first series of mobile products, including an app for the iPhone and iPod touch that enables members to carry a digital version of their membership card, allowing them easier access to member benefits, activities and programs.
The ongoing legal battle between Reed Construction Data and McGraw-Hill Construction Dodge has taken another strange turn.
The launch of Wired’s iPad app in June was heralded as a new dawn for magazine publishers: the app generated 100,000 downloads,
Atlantic Media may be pursuing an aggressive "digital-first" strategy but the print product has hit a historic highmark.
Last week the magazine industry celebrated the Postal Regulatory Commission’s unanimous decision to deny the United States Postal Service’s attempt to break its existing CPI cap and raise rates for periodical mailers by 8 percent and First-Class mail stamps to 46 cents.
Publishers are clamoring for audience data that they can fine-tune for their own marketing efforts, and use to woo advertisers. However, data remains an essential part of editorial projects as well, and publishers often struggle with a lack of time and resources when it comes to collecting market research. Easy Analytic Software, Inc.