Articles by Caysey Welton

Study: Branded Content Remains Strong as Marketers Shift Money Into Custom Media

Spending on branded content, or custom publishing, is at its second-highest level ever, at an average of $1.3 million per marketer, and nearly 100 percent over spending levels from 2008, according to a study from the Custom Content Council in conjunction with the newsletter ContentWise.The study also indicates that many marketers are continuing to shift their money to branded content and at the

ABM Sees Revenue Fall, But Some Former Members Return

Article categorized in News |

American Business Media reported total revenue of $3.2 million for fiscal 2010 (ended June 30), down 41.8 percent from total revenue of $5.5 million in 2009. Membership dues drove much of the decline, falling from $3.4 million last year to just over $2 million this year.

People on the Move | 11.23.10

Article categorized in News |

Financial Times named Richard McGregor as Washington bureau chief. McGregor most recently served as deputy news editor for the FT in London, and replaces Edward Luce, who is leaving to write a book.

TIME to Publish Decade Retrospective; Gets CNN Thanksgiving Special

This week TIME will publish a special issue dubbed "TIMEframes" that looks at what the magazine has deemed the 10 most important and influential stories of the past decade (Hurricane Katrina, the 2000 election and the Iraq war) as well as "a look at how these issues have impacted our culture." TIMEframes hits newsstands on Friday, Nov. 26.

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