Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines.Participation requires a 12-month advertising commitment in Meredith magazines (commitment is based on category, with minimum levels of frequenc
Articles by Caysey Welton
Summer 2011 list pricing, according to list marketing firm Worldata, was flat to down when compared to summer 2010 pricing. Eight categories saw declines, ranging from about 2 percent to 21 percent.
Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune editor and columnist David Kirkpatrick.
B-to-B publisher Schofield Media is shutting down its U.S. operations after "unexpectedly" losing its bank financing.
"Content is king" once again, at least when it comes to marketing services (original content for many dedicated publishing brands is largely giving way to more cost-effective options such as aggregation and curation).
Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole.
When the mass market magazine industry plunged into recession in 2008, city and regionals were an oasis in the waste land of magazine advertising, thanks in part to a clientele that wasn’t as eager as national advertisers to jump into digital.
While Newsweek‘s July 4 "Diana" issue may have been a disappointment on the advertising side, regional title Hamptons Magazine claims its July 4 issue was the largest not only in the magazine’s history but also the largest in the history of publisher Niche Media.
Digital magazine and newsstand provider Zinio is cashing in on the discount phenomenon with a new collaborative project with Groupon.
Ebony and Jet publisher Johnson Publishing has sold a minority stake to J.P. Morgan Chase & Co. Johnson will put the funds toward its growth plan,