A cable TV-style pricing model for content on tablets will help push Hearst’s digital revenue toward a 50/50 ratio between advertising and consumer payments,
Articles by Caysey Welton
Brookfield, Wisconsin-based Lessiter Publications, publisher of magazines in the sports, equine and agriculture markets, has filed a lawsuit against three former managers who formed a competitive company that took one of Lessiter’s largest contract publishing accounts.
The Atlantic has officially launched its latest digital extension, TheAtlanticCities.com, which focuses on pressing issues facing local markets, including economic growth,
During an internal meeting yesterday, Hanley Wood CEO Frank Anton [pictured] revealed to staffers that the company has just completed a project with consulting firm Innovation and will soon begin an 18-24 month process leading to a "digital-first"
The October issue of Playboy, on newsstands this Friday, will cost only 60 cents. The throwback pricing is a tie-in to the issue’s circa 1961 styling to commemorate the launch of the first Playboy Club and the upcoming TV show "The Playboy Club".
This post is republished with permission and originally appears here. Click-through rate (CTR) is often used to describe the advertising performance on a publisher’s site.
In another turn of events in Reader Digest Association’s executive saga, Robert Guth, former CEO of telecommunications company TelCove, is named president and CEO. Guth replaces Tom Williams (who occupied the CEO seat after Mary Berner left the company), as he exits the company.
Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion.
Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on education services and digital learning.
The good news: Publishers aren’t cutting manufacturing and production budgets as much as they did last year. The bad news: They aren’t exactly investing in magazine manufacturing and production, either.