The health of a magazine brand was once measured by its success on newsstands. Of course, times have changed, and so have newsstand sales.
Articles by Caysey Welton
Vice Media Inc. has transformed itself from an independent alternative news outlet to a multiplatform powerhouse in a matter of months.
Town&Country has tapped Jay McInerney as its wine critic. He was previously in a similar role at the Wall Street Journal.Emily Peck has been promoted to executive business editor at The Huffington Post. Peck was managing editor of the business vertical.
Condé Nast Entertainment introduced its ninth digital video channel, this time in cooperation with Golf Digest. Like the previous eight Condé brands that have built out video channels,
Stagnito Media is now Stagnito Business Information. The company announced the new name on March 18, and points to its changing profile as motivation.
Kim Sealy is the new publisher at Working Mother. Sealy was previously the brand’s eastern advertising director of integrated sales. Mashable has named Jonathan Ellis managing editor.
Issue: January 2014
It's no secret that events can be a great source of ancillary revenue for magazine publishers. Perhaps more implicit, however, is that events can develop and grow a community of engaged stakeholders-beyond the readership. In St. Louis, a regional magazine has been skillfully developing its event "secret sauce" for nearly 10 years.
Domino magazine was one of the unfortunate victims of "The Great Recession," but the brand returned in 2013 with a new model and a new strategy.
Advertising is advancing at a rapid clip and many publishers have had to learn new practices and implement them on the fly.