Articles by Caysey Welton

IAB Releases ‘The Native Advertising Playbook’

Article categorized in News |

In a continued effort to make sense of native advertising, IAB released its latest study, "The Native Advertising Playbook."The paper is intended to provide Internet advertisers and marketers with a framework for thinking and discussing the current state of native advertising.

Penton Introduces Data Tool, Govalytics

Article categorized in News |

Penton Media’s Public Infrastructure group rolled out its latest product, Govalytics, a dynamic data and analytics tool for marketers looking to do business with local governments and municipalities.

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