Articles by Caysey Welton

The Business Journals Streamlines Fragmented Ad Sales Operation

Like many other tech investments, creating a more efficient workflow was The Business Journals' objective when it set out to implement a centralized, automated ad sales platform.The company, a division of American City Business Journals, which itself is a unit of Condé Nast parent Advance Publications, is a sprawling organization, with print products, dozens of websites and hundreds of events

IDG’s Apollo CMS Makes a Case to Build It Yourself

Proprietary content management systems have been a hot topic in digital publishing over the past year. Companies like Vox, Say Media, Forbes and others have made huge commitments to building out their platforms to not only serve internal needs but also provide licensed solutions for outside companies.

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