Articles by Caysey Welton

Elevating Event Standards

Article categorized in News |

Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.

Building an Online Job Board

Article categorized in News |

B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.

Event Integrity

Article categorized in News |

Online may get the buzz but on the b-to-b side, events will get the dollars in 2007. American Business Media is forecasting 6 to 8 percent growth to $11 billion in events, making that category roughly equal to magazines as a revenue generator.

The Entrepreneurship Issue

Traditionally, at least over the last three years, our March issue has focused on entrepreneurship. But this year I had an opportunity to participate in a roundtable organized by Aspire Media's Clay Hall at the Consumer Electronics Show, and I decided that should be our cover story.

Organic Growth

As private equity continues to dominate the magazine industry, the priority is on identifying new acquisitions for a rapid revenue build-up, where a company can then be flipped in another three to five years.

Face Up – Texas Monthly

This Month: Texas MonthlyIssue: January 2007Frequency: MonthlyLaunched: 1973Circ: 300,000Editor: Evan SmithPublisher: Emmis CommunicationsArt Director: T.J. TuckerPhoto Editor: Leslie BaldwinPhoto Illustrator: Darren BraunPhotograph: AP/Charles Dharapak

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