Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.
Articles by Caysey Welton
B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.
Online may get the buzz but on the b-to-b side, events will get the dollars in 2007. American Business Media is forecasting 6 to 8 percent growth to $11 billion in events, making that category roughly equal to magazines as a revenue generator.
Content is king in both traditional and custom publishing, according to a group of publishers speaking at a January American Business Media-sponsored breakfast.
Traditionally, at least over the last three years, our March issue has focused on entrepreneurship. But this year I had an opportunity to participate in a roundtable organized by Aspire Media's Clay Hall at the Consumer Electronics Show, and I decided that should be our cover story.
As private equity continues to dominate the magazine industry, the priority is on identifying new acquisitions for a rapid revenue build-up, where a company can then be flipped in another three to five years.
PARTICIPANTS Clay Hall: CEO, Aspire Media Michela O'Connor Abrams: President, Dwell Magazine Don Peschke: CEO, August Home Publishing Dan Wiesner: CEO, Wiesner Publishing Terry Snow: CEO, World Publications Steve Laliberte: President, iProduction Tony Silber: Editor and Publisher, Folio:
This Month: Texas MonthlyIssue: January 2007Frequency: MonthlyLaunched: 1973Circ: 300,000Editor: Evan SmithPublisher: Emmis CommunicationsArt Director: T.J. TuckerPhoto Editor: Leslie BaldwinPhoto Illustrator: Darren BraunPhotograph: AP/Charles Dharapak
In the past few years, e-mail marketing has evolved from a standalone strategy into a complementary component of larger marketing programs. E-mail blasts now serve as one part of a larger plan that incorporates events, microsites, mobile promotions, print campaigns and special online offers.