Articles by Caysey Welton

Jumping Platforms

Article categorized in News |

The popular thinking often is that hiring an executive outside the industry can jump-start a stagnant publishing operation and give it the inside track to developing an online business.

People on the Move | 4.5.07

Penton Media has named Beverly C. Chell and William T. Kerr to its board of directors, increasing the board size to seven members. Chell also serves on the board of directors of Primedia Inc., the company she co-founded in 1989, and Kerr is chairman of Meredith Corporation, after serving as CEO of the company.

Prototype Particulars

You have a great idea for a magazine, but nothing to show prospective investors or advertisers. So you want to do a prototype, the most credible and convincing way to show them what you are asking them to buy into. Before you begin discussing a prototype you must have your publishing plan in order. You will need:

Video Countdown

Don't have video on your site? That's so 2005. Or at least, that's the popular thinking. re-launched last month with a video-heavy design (including a video box moved to the top of the page) and recently debuted a program that lets viewers take a virtual test drive.

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