You have a great idea for a magazine, but nothing to show prospective investors or advertisers. So you want to do a prototype, the most credible and convincing way to show them what you are asking them to buy into. Before you begin discussing a prototype you must have your publishing plan in order. You will need:
Articles by Caysey Welton
Don't have video on your site? That's so 2005. Or at least, that's the popular thinking. SI.com re-launched last month with a video-heavy design (including a video box moved to the top of the page) and CarandDriver.com recently debuted a program that lets viewers take a virtual test drive.
Online may get the buzz but on the b-to-b side, events will get the dollars in 2007. American Business Media is forecasting 6 to 8 percent growth to $11 billion in events, making that category roughly equal to magazines as a revenue generator.
Content is king in both traditional and custom publishing, according to a group of publishers speaking at a January American Business Media-sponsored breakfast.
Much of the 2007 Primex conference focused not on cutting edge digital production technologies but instead on the mounting environmental pressures on magazine publishing, from both cost and from environmental groups. In order to boost profits, the meeting floated the idea of reducing basis weights 8 to 15 percent and cutting in half the number of different trim size variations.
Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.
B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.