Many publishers have struggled with salespeople blowing off online sales because the commission rates don’t stack up to print (although with print sales slipping,
Articles by Caysey Welton
ON24 Inc. has expanded its offerings with ON24 Virtual Show, a solution that offers a virtual venue for trade shows, job fairs and conferences.
These days everyone is looking for back-end technology that handles all aspects of the business, from ad insertions to billing, with the look and feel of the most popular social media. If not a one-system-does-all solution, then something pretty close. Enterprise content management has grown to be a big business.
As one of the largest custom publishers, McMurry is used to generating magazines for someone else. Now, the company is launching a magazine for itself.
The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print.
Copyright. Warrantees. Indemnification. Publishers today are gingerly feeling their way through a new freelance process as it relates to content rights and digital media.
NOTE: FOLIO: editors are in California this week, filing reports from American Business Media’s annual Spring Meeting.
Few topics spark industry response like lay-offs and hiring freezes, and there’s been a lot of that lately: see TV Guide,
Just as video was in 2007, social media is the "killer app" for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much effort (Facebook's and YouTube's outreach to magazine publishers earned them a spot on this year's FOLIO: 40).
Natalie Zee Drieu joined O'Reilly Media's Make three years ago.