The traditional Webinar model (PowerPoint presentation and conference call) generated decent attendance and leads for Keller Publishing and its sponsors, but the publisher thought a more updated approach could work even better.
Articles by Caysey Welton
Earlier this week I appeared on the Fox Business Channel’s "Money for Breakfast" show along with Samir “Mr. Magazine” Husni and Dave Kansas,
Online revenue continues to drive Needham, Massachusetts-based TechTarget—accounting for 71 percent of total revenue in the second quarter and 75 percent for the first six months—while print continues to fade, according to the company’s financial statement for the second quarter of 2008.
Mygazines.com is registered to a company with post office box in Anguilla. Here we go again.
IDG’s CXO Media offers three major brands in CIO, CSO and the CIO Executive Council. While print revenue is flat for CIO and down 44 percent for CSO, all three profit centers are above where the company was last year in revenue and profit, according to president and CEO Michael Friedenberg.
Many publishers have struggled with salespeople blowing off online sales because the commission rates don’t stack up to print (although with print sales slipping,
ON24 Inc. has expanded its offerings with ON24 Virtual Show, a solution that offers a virtual venue for trade shows, job fairs and conferences.
These days everyone is looking for back-end technology that handles all aspects of the business, from ad insertions to billing, with the look and feel of the most popular social media. If not a one-system-does-all solution, then something pretty close. Enterprise content management has grown to be a big business.
As one of the largest custom publishers, McMurry is used to generating magazines for someone else. Now, the company is launching a magazine for itself.
The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print.