Articles by Caysey Welton

From Back of the Pack to an Online Leader

Article categorized in News |

The traditional Webinar model (PowerPoint presentation and conference call) generated decent attendance and leads for Keller Publishing and its sponsors, but the publisher thought a more updated approach could work even better.

Revenue Soars For TechTarget; Net Income Slips

Article categorized in News |

Online revenue continues to drive Needham, Massachusetts-based TechTarget—accounting for 71 percent of total revenue in the second quarter and 75 percent for the first six months—while print continues to fade, according to the company’s financial statement for the second quarter of 2008.

Michael Friedenberg

IDG’s CXO Media offers three major brands in CIO, CSO and the CIO Executive Council. While print revenue is flat for CIO and down 44 percent for CSO, all three profit centers are above where the company was last year in revenue and profit, according to president and CEO Michael Friedenberg.

The Back-End of the Web

Article categorized in News |

These days everyone is looking for back-end technology that handles all aspects of the business, from ad insertions to billing, with the look and feel of the most popular social media. If not a one-system-does-all solution, then something pretty close. Enterprise content management has grown to be a big business.

McMurry to Launch Luxury Title

Article categorized in News |

As one of the largest custom publishers, McMurry is used to generating magazines for someone else. Now, the company is launching a magazine for itself.

Atlantic Rising

Article categorized in News |

The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print.

Page 109 of 114« First...102030...107108109110111...Last »