Articles by Caysey Welton
Tell me again why I have to pay for my content by weeding through your ads and promotional inserts?
The rise of the search engines has caused a great sucking sound of advertising dollars heard throughout the media world. Here's how we realized the search engines were stealing our revenue and how we got it back.
You have a great idea for a magazine, but nothing to show prospective investors or advertisers. So you want to do a prototype, the most credible and convincing way to show them what you are asking them to buy into. Before you begin discussing a prototype you must have your publishing plan in order. You will need:
Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.
B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.
Online may get the buzz but on the b-to-b side, events will get the dollars in 2007. American Business Media is forecasting 6 to 8 percent growth to $11 billion in events, making that category roughly equal to magazines as a revenue generator.
Content is king in both traditional and custom publishing, according to a group of publishers speaking at a January American Business Media-sponsored breakfast.