The Rise (and Potential Fall) of the AggregatorsNews may be a commodity online but it still draws the eyeballs, which in turn drive the ad dollars. Aggregators are often the bane of established publishers. Launched for little cost, they simply pull together stories from around the Web (sometimes with a pithy comment or blog with it).
Articles by Caysey Welton
Questex Media has laid off “in the range of 40” employees, CEO Kerry Gumas told FOLIO: Wednesday. The cuts are across a variety of functions in the business due to the economic slowdown and to the decision to expand outsourcing in certain areas such as production and creative services.
Every magazine has some portion of its audience involved in a digital-focused lifestyle or that would be interested in receiving a digital edition for one reason or another. They may be thinking “green.” They may want to archive the issues on a computer. They may be business travelers and want a digital edition for convenience.
SEE ALSO: Top CMS and Social Media Picks for Smaller PublishersMost publishers are scrambling to update their online content management system (and may even be on their third or fourth upgrade). The choices are staggering and smaller publishers can often be at a loss.
The phrase “print dollars, Internet nickels” gets attributed to Time Inc. CEO Ann Moore, who a few years ago compared the trickle of online revenue consumer publishers were seeing to the traditional billion dollar print business.
The number of media acquisitions has plummeted over the last year and there’s little chance of a rebound in 2009, particularly for the blockbuster, private equity-driven deals that dominated the marketplace until recently.
As publishing Web sites get more sophisticated, their true value won’t lie just in the breaking news stories at the top, but in the years of layered content and data.
Forget about new media or broadcast hotshots coming in to whip traditional publishing companies into shape. With so many covenants in danger of violation and some publishers teetering on the edge of bankruptcy,
There are more than 300 online ad networks serving the U.S. alone. Large publishers such as Forbes, CondéNet, Martha Stewart Living Omnimedia and IDG have offered their own networks for some time now. Even LinkedIn has introduced its own ad network.
As publishers face advertisers clamoring for “measured media,” a service called SmartAds may offer some help.