Articles by Caysey Welton

Prototype Particulars

You have a great idea for a magazine, but nothing to show prospective investors or advertisers. So you want to do a prototype, the most credible and convincing way to show them what you are asking them to buy into. Before you begin discussing a prototype you must have your publishing plan in order. You will need:

Elevating Event Standards

Article categorized in News |

Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.

Building an Online Job Board

Article categorized in News |

B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.

Event Integrity

Article categorized in News |

Online may get the buzz but on the b-to-b side, events will get the dollars in 2007. American Business Media is forecasting 6 to 8 percent growth to $11 billion in events, making that category roughly equal to magazines as a revenue generator.

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