Articles by Caysey Welton

Atlantic Rising

Article categorized in News |

The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print.

Publishers Look to Monetize Social Media

Just as video was in 2007, social media is the "killer app" for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much effort (Facebook's and YouTube's outreach to magazine publishers earned them a spot on this year's FOLIO: 40).

Steve Churm

In the city and regional category, online media is, oddly, off the radar. The companies that in recent years have produced fat, flush print magazines also put up brochures online and call them decent Web sites.

Scott McCafferty & Mike Emich

Scott McCafferty and Mike Emich were both former Penton sales reps with their own independent sales rep firms. But each had the itch to get back into the publishing side.

Tom Canfield

Tom Canfield is living proof of the benefits of a flexible customer database and the integrated marketing opportunities it can provide.

Tammy Haddad

For a magazine like Newsweek, covering the 2008 presidential campaign can be as competitive an endeavor as the campaign itself. As such, tiptoeing into online video wasn't an option.

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