Articles by Caysey Welton

Event Outlook 2010

Article categorized in News |

If there is one area suffering almost as much as print, it’s events. While trade show revenue dropped 3.5 percent in 2008, it fell a whopping 20.1 percent through the first quarter of 2009, according to American Business Media.

Where To Find and What To Spend On CMS Support

Article categorized in News |

As publishers continue to embrace open source CMS, where can they find technical support? While day-to-day content changes should be handled by staff, alterations to site architecture, as well as site maintenance, need to be handled by individual developers or Web firms who know what they’re doing.

McGraw-Hill Expects $5.9 Million Gain from BusinessWeek Sale

Article categorized in News |

Following a third quarter that saw net income drop nearly 14 percent to $336.1 million, the McGraw-Hill Companies today projected revenue for 2009 to be down roughly 7 percent compared to last year. The company had previously forecasted a revenue decline of 5.5 percent to 6.5 percent.

Moving From Lead Gen To Lead Nurturing

Article categorized in News |

As publishers develop more sophisticated lead strategies, they’re shifting from lead generation—capturing basic contact and demographic information about potential customers—to lead nurturing, which is more about developing consistent communication with a prospect to help prepare them for an actual purchase.

Generating Leads Through SEM

Article categorized in News |

Paid search marketing is a tricky game. It can be an initially expensive process that eventually tails off as you dial in keyword responses, but it is a good source of new names and it can be used to target very specific verticals or products.

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