Event Outlook 2010
If there is one area suffering almost as much as print, it’s events. While trade show revenue dropped 3.5 percent in 2008, it fell a whopping 20.1 percent through the first quarter of 2009, according to American Business Media.
Articles by Caysey Welton
Where To Find and What To Spend On CMS Support
As publishers continue to embrace open source CMS, where can they find technical support? While day-to-day content changes should be handled by staff, alterations to site architecture, as well as site maintenance, need to be handled by individual developers or Web firms who know what they’re doing.
And the Best Salesperson Award Goes to … Meryl Streep
Seen any good movies lately?
How One Publisher is Tweaking its Event Strategy and Predicting 10% Growth For 2010
If there is one area suffering almost as much as print, it’s events. While trade show revenue dropped 3.5 percent in 2008,
Maximizing the Value of Digital Editions
While many publishers simply turn PDFs of print content over to the vendor to create a digital edition—music magazine Spin has a dedicated digital edition manager in Nick Pandolfi.
Meredith’s National Magazine Division Sees 14 Percent Profit Spike
Des Moines, Iowa-based magazine publisher Meredith Corp. Thursday reported $18.3 million in net earnings for its fiscal first quarter 2010, slipping less than two percent from $18.6 million during the same period last year.
McGraw-Hill Expects $5.9 Million Gain from BusinessWeek Sale
Following a third quarter that saw net income drop nearly 14 percent to $336.1 million, the McGraw-Hill Companies today projected revenue for 2009 to be down roughly 7 percent compared to last year. The company had previously forecasted a revenue decline of 5.5 percent to 6.5 percent.
New Service Drives Print Content To Online Social Media
Internet technology company Smub Inc. has launched hy.pr, a new service that enables print readers to share content with their online social networks through any Web browser or Internet-ready device.
Moving From Lead Gen To Lead Nurturing
As publishers develop more sophisticated lead strategies, they’re shifting from lead generation—capturing basic contact and demographic information about potential customers—to lead nurturing, which is more about developing consistent communication with a prospect to help prepare them for an actual purchase.
Generating Leads Through SEM
Paid search marketing is a tricky game. It can be an initially expensive process that eventually tails off as you dial in keyword responses, but it is a good source of new names and it can be used to target very specific verticals or products.
