Every magazine has some portion of its audience involved in a digital-focused lifestyle or that would be interested in receiving a digital edition for one reason or another. They may be thinking “green.” They may want to archive the issues on a computer. They may be business travelers and want a digital edition for convenience.
Articles by Caysey Welton
SEE ALSO: Top CMS and Social Media Picks for Smaller PublishersMost publishers are scrambling to update their online content management system (and may even be on their third or fourth upgrade). The choices are staggering and smaller publishers can often be at a loss.
The phrase “print dollars, Internet nickels” gets attributed to Time Inc. CEO Ann Moore, who a few years ago compared the trickle of online revenue consumer publishers were seeing to the traditional billion dollar print business.
The number of media acquisitions has plummeted over the last year and there’s little chance of a rebound in 2009, particularly for the blockbuster, private equity-driven deals that dominated the marketplace until recently.
As publishing Web sites get more sophisticated, their true value won’t lie just in the breaking news stories at the top, but in the years of layered content and data.
Forget about new media or broadcast hotshots coming in to whip traditional publishing companies into shape. With so many covenants in danger of violation and some publishers teetering on the edge of bankruptcy,
There are more than 300 online ad networks serving the U.S. alone. Large publishers such as Forbes, CondéNet, Martha Stewart Living Omnimedia and IDG have offered their own networks for some time now. Even LinkedIn has introduced its own ad network.
As publishers face advertisers clamoring for “measured media,” a service called SmartAds may offer some help.
“It’s time for leaders to lead.”
Bold predictions about social networking are becoming a tradition at the FOLIO: Show. In 2007, Fortune executive editor Josh Quittner said,