While many publishers simply turn PDFs of print content over to the vendor to create a digital edition—music magazine Spin has a dedicated digital edition manager in Nick Pandolfi.
Articles by Caysey Welton
Des Moines, Iowa-based magazine publisher Meredith Corp. Thursday reported $18.3 million in net earnings for its fiscal first quarter 2010, slipping less than two percent from $18.6 million during the same period last year.
Following a third quarter that saw net income drop nearly 14 percent to $336.1 million, the McGraw-Hill Companies today projected revenue for 2009 to be down roughly 7 percent compared to last year. The company had previously forecasted a revenue decline of 5.5 percent to 6.5 percent.
Internet technology company Smub Inc. has launched hy.pr, a new service that enables print readers to share content with their online social networks through any Web browser or Internet-ready device.
As publishers develop more sophisticated lead strategies, they’re shifting from lead generation—capturing basic contact and demographic information about potential customers—to lead nurturing, which is more about developing consistent communication with a prospect to help prepare them for an actual purchase.
Paid search marketing is a tricky game. It can be an initially expensive process that eventually tails off as you dial in keyword responses, but it is a good source of new names and it can be used to target very specific verticals or products.
Earlier this month at Mequoda Summit Boston, Web conversion architecture was top of mind with Mequoda managing partner Don Nicholas offering a deep-dive into 12 specific types of landing pages that convert, how they were utilized by Mequoda and specific examples of publisher optimized landing pages.
The recent closing by Condé Nast of Gourmet and three sibling magazines, the shuttering of Country Home by Meredith, and the bankruptcy filing by the owners of Reader’s Digest, were soberin
There’s a disturbing trend that seems to be growing with publishing companies cutting staff. Not just the cutting (although that’s certainly disturbing enough) but attempts to portray cuts as something other than what they really are.
After officially emerging from bankruptcy protection and appointing former Penton Media chief executive John French as CEO, Cygnus Business Media today has announced its new board of directors.