IDG TechNetwork, b-to-b publisher IDG’s media and ad network, said it has signed an agreement with competitor Ziff Davis Enterprise that is designed to "help technology marketers and agencies reach a larger audience with their branding, product launch and lead generation programs."
The U.S. Postal Service is currently exploring ways to alleviate costs for the Periodicals class, according to the blog Dead Tree Edition.
Mediamark Research & Intelligence (MRI), known in the industry for measuring the audience of consumer magazines, said today that it will begin to measure the effectiveness of ad campaigns that appear in those magazines. The system, called AdMeasure, is “designed to elevate magazine audience measurement granularity to the level of TV and the Internet.”
CHICAGO—The Audience Development Conference + Expo kicked off Monday here with a morning keynote from Brian Wolfe, Time Inc.'s executive vice president of consumer marketing and sales, who discussed his company’s recent reorganization and centralization of its consumer marketing department as well as what the future holds for the audience development industry in general.
In December, Dan Blank, Reed Business Information's director of content strategy and development, along with the editors of Library Journal, conducted an experiment on the title’s popular salary and placements survey.
Worth, the 18-year-old financial title that was acquired by Sandow Media last year, will relaunch this month with a new look, tagline—and distribution model. The title will have an “invitation-only readership,” and serve a only select group of high net worth individuals.
The U.S. Postal Service has released the final rule on its “summer sale,” which will provide discounts for high-volume mailers of commercial or non-profit Standard Mail letters and flats between July 1 and September 30.
With 43.6 million adult readers, People is once again the magazine title with the largest audience, according to top-line readership data from Mediamark Research Inc.’s spring 2009 report, released today. MRI surveys circulation, audience and readers per copy.
Despite a recent rate increase, and news that the USPS is in financial dire straights, there may be some better news ahead for mailers.
Hearst Magazines announced today that after just two test issues, it will increase Food Network Magazine's rate base from 400,000 to 900,000 copies, effective with the October 2009 issue, followed by a scheduled increase to 1.1 million in August 2010.
