As a part of its ongoing initiative to boost magazine retail sales, the MPA said today that it has partnered with wholesale distributor Harrisburg News on a major Mid-Atlantic-area supermarket newsstand promotion.
Articles by Chandra Johnson-Greene
Playboy Enterprises, parent company of Playboy magazine, announced today that its second quarter 2009 revenues were $62.2 million, down 15.3 percent from $73.4 million over the same period in 2008. The company reported a net loss for the quarter of $8.7 million, up from a $3.2 million net loss in 2008.
Amidst recent news that American Media, Inc.
Publishers’ growing urgency to get their marketing messages in front of audiences in a more economical and immediate way has caused e-mail lists to become hot commodities on the rental market. But not every list is created equal. In order for publishers to generate a substantial revenue stream, the lists in question must be well maintained and competitively priced.
While most magazine companies will agree that the most important element of a Web site is the editorial content, there are many other departments that are vying for prime space on the homepage. The circulation team wants a prominent spot for its “Subscribe Now!” button
Most digital magazines are exact replicas of their print counterparts, but how advertisers view their effectiveness may be quite different. The response to digital magazines can be tracked much more closely and quickly, therefore, publishers should be prepared to supply and interpret the audience response data for their clients.
While there has been recent speculation that the U.S. Postal Service is close to raising First Class stamps from 44 cents to 50 cents or seeking an “exigent increase” of 2 to 3 percent in order to improve its dire financial outlook,
When it comes to rate base adjustments, this week has arguably been the antithesis of the entire first half of 2009.
FOLIO: parent company Red 7 Media has announced the launch of ConnexLive09, a hosted buyer program for magazine publishing executives and trade show organizers. The event is scheduled for October 19 to 21 at the Chicago Marriott Downtown.
Mediamark Research & Intelligence announced Tuesday that is has shortened its release time for the magazine audience data that is reported in its Issue Specific Readership Study, which shows issue-to-issue changes in magazine titles’ average issue audiences, by two to six weeks.The new schedule is as follows: