Articles by Chandra Johnson-Greene

Playboy Reports $8.7M Second Quarter Loss

Article categorized in News |

Playboy Enterprises, parent company of Playboy magazine, announced today that its second quarter 2009 revenues were $62.2 million, down 15.3 percent from $73.4 million over the same period in 2008. The company reported a net loss for the quarter of $8.7 million, up from a $3.2 million net loss in 2008.

Preparing Your E-Lists for the Rental Market

Publishers’ growing urgency to get their marketing messages in front of audiences in a more economical and immediate way has caused e-mail lists to become hot commodities on the rental market. But not every list is created equal. In order for publishers to generate a substantial revenue stream, the lists in question must be well maintained and competitively priced.

Competing For Web Real Estate

While most magazine companies will agree that the most important element of a Web site is the editorial content, there are many other departments that are vying for prime space on the homepage. The circulation team wants a prominent spot for its “Subscribe Now!” button

Tracking Advertising Effectiveness in Digital Editions

Most digital magazines are exact replicas of their print counterparts, but how advertisers view their effectiveness may be quite different. The response to digital magazines can be tracked much more closely and quickly, therefore, publishers should be prepared to supply and interpret the audience response data for their clients.

MRI to Shorten Release Time for Issue-Specific Data

Mediamark Research & Intelligence announced Tuesday that is has shortened its release time for the magazine audience data that is reported in its Issue Specific Readership Study, which shows issue-to-issue changes in magazine titles’ average issue audiences, by two to six weeks.The new schedule is as follows:

Page 7 of 13« First...56789...Last »