Having a centralized database can give you the ultimate view of what print products your customers are gravitating towards, what events they’re attending, what whitepapers they’re downloading, and how often they’re visiting your Web site. While all of this information comes in handy for internal marketing purposes, it becomes even more valuable when starting a lead-gen operation.
Articles by Chandra Johnson-Greene
New York, Vanity Fair and Harper's Bazaar were among the 10 magazine covers chosen by Amazon.com customers as “Best Magazine Cover of the Year” in their respective categories, ASME announced today.
Print publishers are looking to mobile devices, such as e-readers and smartphones, to expand their brands, reach new audiences and generate additional revenue, according to an online survey conducted by ABC.
In addition to shifting magazine aisles from the front-end of each store to the Entertainment department in the back, Wal-Mart’s “Project Impact” remodeling program for 650 of its stores will also decrease the number of authorize
One of the most important things to consider when planning your next CMS upgrade is the rate at which your company’s needs might change in the future.
In January, Wal-Mart began a significant remodeling program called "Project Impact" that, among other things, will shift magazines to the back of stores. About 650 stores nationwide—500 existing and 150 scheduled to open this year—are adopting the new floor-plan.
Despite recent reports that Popular Science is abandoning paid subscriptions to its Genius Guide, a Zinio-powered digital magazine it launched last spring, publisher Greg Hano says t
At the 2009 Audience Development Show, Watt Publishing’s audience development director, Jim Wessel, shared some tactics for dealing with co-workers who insist on pummeling e-mail lists.
As digital magazine technology continues to evolve, so does reader expectation. Features that might not have been considered essential to subscribers a year or two ago are considered a “must-have” now, and publishers should be prepared to comply.
According to estimated figures provided by publishers to ABC’s Rapid Report, titles in the business/finance, health and women’s interest categories have seen steep declines in newsstand sales as well as in total circulation compared to the same period last year.